Inverleith Dentalcare

Navigating Brand Confusion in Clear Aligner Treatment

When considering clear aligner treatment in dentistry, patients often face brand confusion due to the multitude of available options. This confusion is exacerbated by the rise of direct-to-consumer (DTC) aligners and the increasing popularity of clear aligners globally.

The Rise of Clear Aligners

The global clear aligners market has grown significantly in the last decade and is only expected to increase further (Fortune Business Insights). This growth is driven by the increasing prevalence of dental issues like malocclusion, with nearly 60-75% of the world’s population affected and around 500 million people potentially benefiting from teeth straightening procedures (Fortune Business Insights).

With people taking a greater interest in the appearance of their teeth and the ability to have this treated in a non-specialist setting, it becomes a more attractive and accessible option.

Brands and Market Players

Several companies dominate the clear aligner market. Notable brands include:

Align Technology (Invisalign)
Clear Correct
Spark
Suresmile
Angel Aligners
32Co

These brands offer various solutions, but they differ in terms of treatment protocols, pricing, and the level of professional involvement.

Direct-to-Consumer Aligners

DTC aligners, such as those offered by the recently dissolved SmileDirectClub and NewSmile, allow patients to undergo treatment without visiting a dental clinic. While this can be convenient and cost-effective, it also presents significant pitfalls. The lack of clinical interaction and professional oversight can lead to suboptimal results and potentially adverse outcomes. Professional supervision ensures that treatments are tailored to individual needs and complications are managed effectively.

The Importance of Clinical Expertise

Ultimately, the success of clear aligner treatment depends more on the clinician’s skill and experience than on the brand of aligners used. A well-trained dentist or orthodontist can leverage the latest digital technologies and research to deliver optimal results, regardless of the aligner brand. Therefore, patients should prioritise choosing a professional experienced in clear aligner therapy over the specific brand of aligners.

By understanding these factors, patients can make more informed decisions and achieve better dental outcomes.

– Written by Dr Chris Fowles

If you would like to find out more, please contact our team by calling 0131 552 4830 or emailing info@inverleithdentalcare.co.uk.

To book a consultation, you can use our direct online booking system by clicking here.

We look forward to welcoming you to Inverleith Dentalcare.

What Our Patients Are Saying

Inverleith Dentalcare

4.9

Based on 349 reviews

review us on

Clara Gore

08:29 11 Feb 25

What a great gentle experience! Thank goodness for a lovely dentist

billy darling

08:21 11 Feb 25

Outstanding service as always

Amanda Robbins

08:15 10 Feb 25

Thomas Chan

11:20 07 Feb 25

David is very gentle and considerate with his patients. He explained every steps during the treatment. Very satisfied.

Gordon Clayton

10:00 06 Feb 25

Although a double appointment with the Hygienist is not my idea of fun, Rihanna and her Assistant were as usual very pleasant and took care to carry out the various procedures with care and ensure my comfort and provide good advice for future dental hygiene. Inverleith Dental practice can be recommended for care. .

chris fowles

15:27 30 Jan 25

I had an excellent hygiene appointment today with Brianna and Peter.
They were very professional and the level of cleaning was second to none. I appreciated the advice that was given at the end of the appointment regarding my at home care.
Thanks!

Brian Mulholland

14:23 06 Jan 25

I had a great experience at Inverleith Dentalcare. John McAleavey was very thorough during my check-up and used a camera system to create a 3D scan of my teeth, showing where plaque had built up, which was really helpful. Briana, the hygienist, did an excellent job, leaving my teeth feeling very clean. Overall, I was very pleased with the service and would recommend Inverleith Dentalcare, especially John and Briana.

Iwona Walkowiak

11:29 19 Dec 24

I was able to secure an emergency appointment as a new patient and was impressed by the friendly and welcoming reception staff. The dentists were both positive and highly professional, ensuring a smooth and painless removal of my wisdom tooth. Thank you so much for the exceptional care. I highly recommend their services.

Dona Easton

10:16 02 Nov 24

I cannot recommend this practice highly enough!
It is a delight to visit. I am treated with courtesy, friendliness and respect from the reception staff. Likewise, my excellent dentist - Dr Chris Fowles, who is highly skilled and takes time to explain all the procedures to me, often on screen, which ensures my complete understanding of all my treatments.

David Wilson

20:26 15 Oct 24

Excellent service. Emergency appointment as lost a filling away from home. Staff were exceptionally helpful and supportive. From Reception through to Treatment it was a very positive experience. Should I move to Edinburgh I would be extremely happy to apply to join their books. Many thanks
David Wilson

Jean Kenyon

18:00 12 Aug 24

David Neilson

16:45 08 Aug 24

Great dentistry. I would definitely recommend.

Susanne Goetzold

13:57 25 Jul 24

Really happy with this dental practice. Chris Fowles is an excellent dentist. He takes time to explain treatment and options and also explains what he is doing during check ups and treatments, so nothing comes as a surprise. Great for anxious patients. He also has a great sense of humour. Staff always really friendly and helpful.

Mariam Aziz

08:46 25 Jul 24

I would very highly recommend the Inverleith Dental clinic. They are very professional and really knowledgeable. The admin staff is very helpful and will get you the information that you need to make a decision abo the best treatments you need. Dr. John McAleavy is excellent. He was also very knowledgeable about my TMJ issues and he was really understanding during the appointment and he sign posted me to the tools I needed; this made me feel that he cares about my progress and the best outcome for my case. Overall, I had a great experience and I can confidently say that will come back to Inverleith for any follow ups and future dental needs.

mattias nuella

20:16 24 Jul 24

The staffs were nice and big ups to Dr. Chris, my consultation session with him was good and he was friendly.

Sandra Johnson

19:00 24 Jul 24

Could not ask for better treatment! Thank you so much for all your care, attention and kindness for my son Jay who is having treatment with Chris Fowles he has Cerebral palsy and cannot make it up the stairs so they use a room downstairs to support Jay, Chris has been so thoughtful and makes Jay feel at Ease and explains everything he is doing before he does it this really means a lot. Highly recommend to anyone.

Jo Nash

17:14 17 Jul 24

I met with Dr John McAleavey as a new patient for a consultation about my complex dental health situation. I'm a nervous patient and was instantly at ease on entering the practice. John really listened to my background story and quickly spotted the source of my problems that had been missed by other dentists. My assessment was the most rigorous I've ever received, yet very gentle. John took the time to explain everything thoroughly and clearly. I left the practice with a sense of peace that I'd found the answers I'd been seeking, and confident I was in the hands of expert professionals. I'd recommend them to anyone.

Rosemary Jamieson

19:58 05 Jul 24

I was anxious before my first appointment with Inverleith Dental - my dentist of 25 + years had retired and I needed a practice nearer home - but I should not have worried!
The welcome from the receptionist was lovely - The initial conversation with the dentist was very helpful - I learned about the ethos of the practice and felt I was being listened to - in addition this chat took place before the mouth examination so I was not in the reclining position which can put the patient at a disadvantage!
The receptionist was most helpful with my mobility problems on leaving
The beautiful Georgian building is a bonus

Ookii Neko

11:50 09 Jun 24

I found Inverleith Dentalcare as I needed emergency dental treatment. They were very accommodating and managed to allocate an appointment the next day. Their service is second to none with professional and caring staff, dentists take the time to explain the procedure to the patient, and use modern standard techniques, materials and treatments. Worth every recommendation.