When considering clear aligner treatment in dentistry, patients often face brand confusion due to the multitude of available options. This confusion is exacerbated by the rise of direct-to-consumer (DTC) aligners and the increasing popularity of clear aligners globally.
The Rise of Clear Aligners
The global clear aligners market has grown significantly in the last decade and is only expected to increase further (Fortune Business Insights). This growth is driven by the increasing prevalence of dental issues like malocclusion, with nearly 60-75% of the world’s population affected and around 500 million people potentially benefiting from teeth straightening procedures (Fortune Business Insights).
With people taking a greater interest in the appearance of their teeth and the ability to have this treated in a non-specialist setting, it becomes a more attractive and accessible option.
Brands and Market Players
Several companies dominate the clear aligner market. Notable brands include:
- Align Technology (Invisalign)
- Clear Correct
- Spark
- Suresmile
- Angel Aligners
- 32Co
These brands offer various solutions, but they differ in terms of treatment protocols, pricing, and the level of professional involvement.
Direct-to-Consumer Aligners
DTC aligners, such as those offered by the recently dissolved SmileDirectClub and NewSmile, allow patients to undergo treatment without visiting a dental clinic. While this can be convenient and cost-effective, it also presents significant pitfalls. The lack of clinical interaction and professional oversight can lead to suboptimal results and potentially adverse outcomes. Professional supervision ensures that treatments are tailored to individual needs and complications are managed effectively.
The Importance of Clinical Expertise
Ultimately, the success of clear aligner treatment depends more on the clinician’s skill and experience than on the brand of aligners used. A well-trained dentist or orthodontist can leverage the latest digital technologies and research to deliver optimal results, regardless of the aligner brand. Therefore, patients should prioritise choosing a professional experienced in clear aligner therapy over the specific brand of aligners.
By understanding these factors, patients can make more informed decisions and achieve better dental outcomes.
– Written by Dr Chris Fowles
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